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5 Key SEO Tactics for Google Maps

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In this article, you will learn 5 surprisingly simple SEO tips to rank higher on Google Maps.

Furthermore, these 5 local SEO tips are up-to-date and are explained with a current example of Google Maps rankings in 2022.

So, whether you’re a small local business or a company with hundreds of locations, we anticipate that you’ll love these powerful tips to rank higher on Google Maps and grow your local business.

Let’s get started.

Tip 1: Build Backlinks

How We Increased Google Maps Search Traffic for Our Clinic by Over 233%

First, we gained access to the clinic by applying through Google My Business.

Second, we optimized Google My Business listings using standard and well-established Local SEO workflows.

Third, we matched the NAP information in Google My Business with the NAP data on the website. You might be wondering, ‘What is NAP?’

Your business’s NAP essentially stands for your business name, address, and phone number:

N = Business name A = Business address P = Business phone number

Finally, we created a backlink from a high DA (Domain Authority) 50+ domain through a post.

In this clinic, not only did we see a visibility increase of over 200% on Google Maps in the first few months, but we also witnessed significant improvements in other key metrics:

  • An 89% increase in phone calls
  • A 61% increase in search traffic
  • A 118% increase in direct Google Maps search view

And priority ranking on Google Maps translates to more website visits, more location searches, and more phone calls, which mean more growth for your business.

Tip 2: Google My Business Optimization

You can start adding your business to Google Maps from a desktop computer or mobile device by clicking on this link.

Here is a quick instructional video about adding or claiming your business on Google Maps.

Important information: Google recommends that you fill out the information (fields) for your business in My Business 100%.

Tip 3: Add Subcategories to Your GMB (Google My Business

Each of the GMB categories represents a competitive market in their geographical areas. And, as you can imagine, this presents a significant opportunity for local SEO for these major retailers.

Segmenting Google Maps listings into sections for retailers and in-house departments can quickly provide a competitive advantage for this brand in their local markets. Categories define your business and connect you with customers looking for the products or services you offer.


If you don’t have a specific category in mind, choose a more general category that accurately describes your business. You cannot create your own category. Select a primary category that fully represents your business and be specific when choosing a category. For example, choose the category “Nail Salon” instead of “Salon.”

Tip 4: Create niche local business citations.

A Google Maps citation is data related to your business location that consists of your business name, street address, city, state, postal code, and website URL, which is published online.

Google uses citations as a way to verify the location of your business. Think of citations as the equivalent of backlinks in organic SEO strategy. The more relevant the information you provide for your business, the more powerful impact it will have on improving your Google Maps ranking.

We also recommend being more detailed in your citations. The way you publish your business name, address, and phone number on external websites and directories should exactly match the information on your Google My Business page.

Tip 5: Optimize your website’s homepage.

When you create your Google Maps business listing, one of the sections you need to fill out is the URL of your website. When you add your website’s URL to your Google My Business page, you create what I call the “landing page,” and this plays a significant role in your overall local SEO strategy. The website you associate with your Google Maps listing will directly impact your ranking and authority in local search results. Google uses your website to establish important relationships, such as keyword targeting, business category relevance, and domain authority, all of which affect your ranking.

Google Maps SEO: Get to the Top in Maps

Do you want to rank higher in Google Maps searches? Contact us for SEO consulting today!

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